100% Whey Protein - Gold Standard Since the very beginning, Optimum Nutrition has raised the standard by which all other whey protein supplements are judged. Now we're raising the bar again with the 3rd generation of ON 100% Whey Protein: ON 100% Whey Gold Standard. Like its predecessors, this canister of ON 100% Whey Gold Standard contains Optimum Nutrition's exclusive, proprietary blend of... Microfiltered Whey Protein Isolates Ion-Exchange Whey Protein Isolates Ultrafiltered Whey Protein Concentrate HydroWhey Hydrolyzed Whey Peptides . . The Breakdown To give you more of what you want (pure, unadulterated whey protein) with less of what you don't (fat, saturated fat, cholesterol, lactose, and other carbohydrates) with every serving. This whey protein supplement is no exception. In fact, ON 100% Whey Gold Standard is better than ever! Here's why: ON